SPoRTTM Makeup began with a simple desire to honor the Rockford Peaches 75th Anniversary with a signature lipstick called "Peach Diva". Once the storyline portrayed in the movie, A League of their Own, was added and archival photos were discovered that emphasized the role that makeup played in the All-American Girls Professional Baseball League, it was decided to add a broader range of makeup products to reflect the League's insistence that players "look like women and play like men".
We honor their accomplishments as we remember a different era in sports.
Today we celebrate the fact that women and girls are able to choose for themselves on the field of play and in their personal lives.
The face of SPoRT Makeup
Olivia Fluehr is the current "face" of SPoRT Makeup. Olivia is a Rockford, IL girl, born and raised. She has been playing softball since she was five years old. She has just finished her collegiate softball career at NAIA D1 Graceland University, graduating with a major in Liberal Studies and a minor in Sport Management. Olivia is now a part of the ASBA Professional Softball League and on the E1 Pro Ballers Team in Mobile, AL.
The International Women's Baseball Center owns SPoRT Makeup. All profits from the sale of makeup go towards IWBC's efforts to build a $7 million dollar museum and educational facility in Rockford, IL across from historic Beyer Stadium where the Rockford Peaches played from 1943 to 1954.
"At IWBC, education is the cornerstone of our mission to protect, preserve, and promote all aspects of women's baseball, both on and off the field. We strive to inspire the next generation of players by helping them realize their dreams not only of participating in the sport, but also of passing on all they will learn and achieve for generations to come."
About the Artist
Mary Shelffo is a New Jersey-based graphic artist. She graduated from Mason Gross School of the Arts at Rutgers University in 2011. From movies and TV shows to books and authors, her work is inspired by pop culture and influenced by collage and paper cut art. Mary is a graphic designer by profession.
Meet Alex, model for On the Field
Alex Jacobs was born and raised in Rockford, IL and graduated from Belvidere North High School in 2018. Being a competitive cheerleader since she was nine, Alex is continuing her cheer career as at the University of Iowa while majoring in Radiation Sciences. As a child, she performed in six musicals at Rock Valley College's Starlight Theatre in Rockford. She has also played seven different sports throughout her life.
As makeup and performance are two important parts of cheerleading, Alex is excited to be teaming up with SPoRT Makeup! She loves the fact that all proceeds from the sale of the makeup go to build a museum highlighting the champion AAGPBL Rockford Peaches since her own great grandfather, Dr. Leppert, was a one of the team physicians.
Alex will be appearing on palette covers for our On The Field and Off The Field Collections, as well as in print ads.
Jean Cione, Rockford Peaches Hall of Famer
In 2019, SPoRT Makeup introduced a liquid matte lipstick called "Hall of Fame" in honor of Jean Cione, one of the All-American Girls Professional Baseball League's youngest members who starred in it from 1945 until it folded at the end of the 1954 season.
In ten seasons, she compiled a record of 75-65 as a pitcher and also had 548 hits, eight home runs, 247 RBIs and 86 stolen bases as a first baseman and outfielder for the Rockford Peaches, Peoria Redwings, Kenosha Comets, Battle Creek and Muskegon Belles.
She was a league champion with the Peaches in 1945, a league all-star in 1952 for the Comets, pitched three no-hitters and was one of the rare players to turn an unassisted triple play.
Cione went on to coach and teach sports medicine for nearly three decades; and serve as the first athletic director for Eastern Michigan's women's athletic program.
"She didn't think she was breaking any barriers," Linda Gillespie, Cione's sister said. "She was just pursuing things she was interested in and trying to make it easier to get more involved in sports."